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HP will emulate its PC market success in the tablet world when it launches the Touchpad over the summer, the company’s European head Eric Cador has claimed.

Speaking at a press conference in Cannes, Mr Cador said that “In the PC world, with fewer ways of differentiating HP’s products from our competitors, we became number one; in the tablet world we’re going to become better than number one. We call it number one plus.” Apple’s iPad is currently the best-selling tablet around the world.

The HP Touchpad uses the WebOS operating system, a fifth OS in a market currently dominated by Apple and Google that also features BlackBerry and tablets that run Windows 7. Based on technology HP acquired when it bought Palm, the new WebOS has been widely praised by commentators and analysts. The platform will also need, however, to attract developers to build apps for it, but HP has been keen to claim that apps that run on the web can be adapted with relative ease to run on WebOS.

Flagship UK apps partners will be music service Last.fm, Sky and the Guardian, the company said. At launch, however, one HP spokesman said there would be “thousands” more.

Addressing rivalries among hardware manufacturers such as Apple, Google and BlackBerry Mr Cador also said that “only one company plays in both the consumer and business and world. We tend to talk about technologies. But the way the user is going to look at tablets means it’s about experience. The way the corporate is going to look at it is to say that its employees, who are also consumers, have got to like it and it’s got to be secure. We’re going to deliver that. Beyond that, it’s about marketing and branding.”

 

 

 
 

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